There is little doubt that we humans like to make things complicated. We think of all the pluses and minuses on issues, the potentials and the drawbacks and, based on our best knowledge, we come to a decision.

Ask a child and you will get a direct answer – and so often it's the best answer.   We men dismiss women’s use of intuition but again so often it produces the right answer.

For example, who is your clientele? You do surveys, talk to lots of people, sort the answers and still you’re not sure you have come up with the right target market. Who’s bought your product/service lately? Isn’t that your target market?

Ok I am simplifying complex issues – which is exactly my point.

In much the same way as the positive point of view is often seen as unrealistic so doing and saying things as simply as possible is dismissed as being “too simplistic”.

Watch any other part of nature (yes we are a part of nature, not above it) and it will simply do what it does do well.  It just follows the law of nature and flourishes – unless of course we complicate things because we think we know better (have you checked lately what we are doing to nature??).

Television advertising promotes its products to the 8-year-old mentality. Those that don’t leave us wondering “what was that all about?”

Next time you need to make a decision, compare the simple “go with your gut feeling” (the male version of intuition?) option with your researched complex analysis option.  I suggest over time your gut decisions serve you better than the complex analysis decisions.  Would you agree?

Share This
Pin It